Fly Your Farm - Even in Stormy Weather
See Things as They Really Are
Understand What has To Be Done
Do It with Confidence - Because You Understand What's Coming
The World Has Changed
Pastoral Dairy & Beef farming is not only becoming increasingly volatile, dynamic and complex.
It is also becoming less predictable than ever before as:
- Weather patterns change and the intensity of major climate events increases;
- Pasture Growth patterns are different - reflecting the changing climate;
- Farm costs, in particular fuel, fertilizer and supplements, continue to increase;
- Fertilizer, water and land class environment regulation is tightening;
- Shortages of experienced and skilled labour shortages continue to plague the pastoral industry;
- Etc.
Missing Bit - Holistic & Integrated System
Dairy & Beef farmers operate dynamic and complex systems:
- Climate - principally rainfall, radiation and temperature;
- Soil type and depth of the surface layer (top soil);
- Land form - slope and aspect;
- Pasture species and ecosystem;
- Stock - classes of stock, each with a production profile;
- Resource utilization & management;
- People - owners, managers, workers, contractors, advisors, bankers, etc;
- Markets - domestic & international;
- Influencers - socio-economic, geo-political, ideologies, etc.
The challenge confronting many pastoral farmers is not a lack of information, rather that often, much of it is seemingly fragmented and unconnected to other parts of the pastoral farm system.
PastoralFMS addresses this challenge using an Objectives Driven Operating System approach..
It connects and integrates seemingly fragmented information into a holistic, connected and integrated framework, - in a manner not dissimilar to the way in which, the Aviation Industry's Flight Management Systems (FMS) connects process, manage and integrate flight and aircraft system performance information. Pilots use this information to underpin their flight decision-making and management actions.
Objectives Driven Operating System
Every pastoral dairy & beef farm has objectives - production, financial, environmental, animal wellbeing and personal goals.
But in our volatile, and sometimes seemingly crazy world, once clear objectives can drift into obscurity - the casualty of decisions and actions that seemed appropriate at the time they were made.
PastoralFMS is built around a simple idea:
It is possible to manage a pastoral farm by managing objectives - not by reacting to prevailing circumstances and events in an ad hoc manner.
PastoralFMS's Objectives-Driven Operating System:
- Keeps your objectives visible - front of your mind;
- Shows whether you're on-track or drifting off;
- Highlights emerging provisioning shortfalls before they appear;
- Links every-day resource utilization and management actions to long-term outcomes;
- Keeps everything aligned, even when circumstances and conditions change.
This is how you can move from simply "hoping that things will work out" to knowing that you're on course.
A New Discipline for Dairy & Beef Farming
PastoralFMSbrings a new discipline to pastoral dairy & beef farming.
It makes it possible to see all aspects of a pastoral farm clearly, to understand emerging pressures, and to stay aligned to your production objectives - even when circumstances and conditions around you are constantly changing.
This isn't computer software - its a discipline.
A way of managing a pastoral farm system that keeps you on course to the achievement of your objectives - ahead of uncertainty and doubt.
Pastoral Farmer - Pilot​ In Command
Pastoral Dairy & Beef farmers farm in fast-moving and often unpredictable environments - the weather, pasture growth, stock, people, resources, markets, socio-economic and geo-political can all exert pressure with little or no warning.
When everything is going well, the way forward is clear - then experience is all that is needed. But when the way ahead is no longer visible, instinct is often no longer enough - more is needed.
Pilots in command never fly blind - even when flying at night or in cloud - because their instruments give them the awareness and understanding they need, when their eyes cannot see the horizon or the terrain beneath them.
Pastoral Farming is No Different.
When a season fails to meet expectations, irrespective of the cause - poor pasture growth - supplements delivered late - an unexpected provisioning shortfall or whatever, PastoralFMS gives you the pastoral equivalent of an aircraft's instruments.
A way to see what is really going on - to understand what is unfolding in front of you - and to hold true to your objectives.
You can still fly your farm - even when you can't see it.
VMC - Visual Meteorological Conditions
Day time - can see both the horizon and the terrain below
IMC - Instrument Meteorological Conditions
Night time or can't see the horizon or the terrain below
Being Pilot in Command is an identity shift for pastoral dairy & beef farmers.
No longer are they reacting to seasons as they emerge replete with their, sometimes unexpected challenges.
Now they're flying their farms with clarity and foresight -
Not only in good conditions with great visibility (VMC), but also in not so good with no or poor visibility (IMC).
PastoralFMS doesn't replace farmers.
It equips them to fly their farms - even in adverse weather or at night.
What PastoralFMS Makes Possible
PastoralFMS makes it possible to:
- See emerging provisioning shortfalls before they appear;
- Understand the outcomes and consequences of decisions before you implement them;
- Keep everyday decisions and actions aligned with your objectives;
- Operationalize Objectives;
- Navigate uncertainty with confidence - from "hoping it works out" to "knowing what's coming;
- Move from reactive to anticipatory management.
Download The "White Paper"
The White Paper behind PastoralFMS explains the structural shift facing pastoral dairy & beef farming - and the discipline required to stay ahead of uncertainty.
It outlines:
- Why traditional pastoral management is reactive;
- Why volatility is increasing;
- Why pastoral farming needs a new discipline;
- How anticipatory management works;
- The logic behind PastoralFMS.
Download your copy & join a growing global audience of pastoral farmers, advisors , and innovators.
Download the White Paper
The "Founder's Cohort"
PastoralFMS is launching with a small group of early adopters - pastoral dairy & beef farmers who want to be involved in the development of a new way of managing pastoral systems in an increasingly volatile and unpredictable world.
Join the Founders' Cohort